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Automotive AI Automotive AI AAI Documentation

Campaign Analysis

How do I access campaign analytics?

Section titled “How do I access campaign analytics?”

  1. Navigate to Analyze View

    • Go to Bulk SMS page (/bulk-sms)
    • Select “Analyze” view
    • Review campaign dashboard

  2. Select Campaign to Review

    • Choose specific campaign from list
    • View detailed performance metrics
    • Access individual contact results

What metrics should I monitor?

Section titled “What metrics should I monitor?”

Core Performance Metrics:

Delivery Rate

What it measures: Messages successfully delivered to recipients

Good performance: >95% delivery rate What affects it: Phone number quality, carrier issues, Twilio health

Reply Rate

What it measures: Recipients who respond to your message

Typical range: Varies by industry and message type What affects it: Message relevance, timing, call-to-action clarity

Opt-out Rate

What it measures: Recipients who unsubscribe from messages

Target: <2% opt-out rate What affects it: Message frequency, content relevance, compliance

How do I interpret campaign results?

Section titled “How do I interpret campaign results?”

Strong Campaign Performance:

  • High delivery rates (>95%)
  • Reasonable reply rates for your industry
  • Low opt-out rates (<2%)
  • Positive Twilio health scores
  • Good engagement with follow-up conversations

Concerning Performance:

  • Low delivery rates (<90%)
  • High opt-out rates (>5%)
  • Negative Twilio health scores
  • Poor reply quality or engagement
  • High complaint rates

What should I do with high-performing campaigns?

Section titled “What should I do with high-performing campaigns?”

Successful Campaign Actions:

Replicate Success:

  • Document what worked well
  • Use similar messaging for future campaigns
  • Apply successful timing to other campaigns
  • Expand to similar audience segments

Scale Carefully:

  • Gradually increase campaign size
  • Maintain quality standards
  • Monitor metrics as you scale
  • Preserve what made the campaign successful

Optimize Further:

  • Test small variations to improve results
  • Refine targeting based on response patterns
  • Enhance follow-up processes
  • Document best practices for team

How do I handle poor campaign performance?

Section titled “How do I handle poor campaign performance?”

Low Delivery Rates:

  • Check phone number data quality
  • Review Twilio health status
  • Validate CSV formatting
  • Consider carrier-specific issues

High Opt-out Rates:

  • Review message content and tone
  • Check sending frequency
  • Verify opt-in consent quality
  • Pause additional sends if rates are concerning

Poor Reply Rates:

  • Analyze message relevance and clarity
  • Review call-to-action effectiveness
  • Consider timing and audience targeting
  • Test different message approaches

Negative Twilio Health:

  • Immediately review sending practices
  • Reduce sending volume temporarily
  • Improve list quality and consent processes
  • Contact support for guidance

How do I analyze individual contact results?

Section titled “How do I analyze individual contact results?”

Contact-Level Analysis:

Delivery Status:

  • Delivered successfully
  • Failed delivery (with reason)
  • Pending delivery

Response Activity:

  • Replied to message
  • Opted out of communications
  • No response recorded

Follow-up Actions:

  • Conversation initiated
  • Pipeline status updated
  • Auto Pilot engagement

Use Contact Data to:

  • Identify high-quality lead sources
  • Understand response patterns
  • Improve targeting criteria
  • Refine messaging approaches

What reports should I generate?

Section titled “What reports should I generate?”

Campaign Summary Reports:

  • Overall performance metrics
  • Delivery and response rates
  • Cost per contact and ROI
  • Comparison to previous campaigns

Audience Analysis Reports:

  • Performance by lead source
  • Response rates by demographic
  • Engagement patterns over time
  • Opt-out analysis by segment

Operational Reports:

  • Twilio health tracking
  • Delivery issue summaries
  • Compliance metric monitoring
  • Team performance analysis

How do I improve future campaigns?

Section titled “How do I improve future campaigns?”

Data-Driven Improvements:

Message Optimization:

  • Test different message lengths
  • Try various call-to-action approaches
  • Experiment with personalization levels
  • A/B test subject approaches

Timing Optimization:

  • Test different send times
  • Experiment with day-of-week timing
  • Consider seasonal factors
  • Analyze response time patterns

Audience Refinement:

  • Segment based on performance data
  • Remove consistently non-responsive contacts
  • Focus on high-performing lead sources
  • Improve targeting criteria

Process Improvements:

  • Streamline campaign creation
  • Enhance data quality procedures
  • Improve compliance processes
  • Optimize follow-up workflows

What are red flags that require immediate action?

Section titled “What are red flags that require immediate action?”

Immediate Action Required:

High Complaint Rates:

  • Pause all active campaigns
  • Review message content and compliance
  • Contact Compliance team immediately
  • Investigate opt-in consent processes

Severe Delivery Issues:

  • Check Twilio account status
  • Review recent sending patterns
  • Validate phone number data quality
  • Contact technical support

Regulatory Concerns:

  • Ensure compliance with local regulations
  • Review opt-in documentation
  • Verify message content appropriateness
  • Consult with compliance team

Key Metrics Targets

  • Delivery Rate: >95%
  • Opt-out Rate: <2%
  • Twilio Health: Positive scores
  • Reply Rate: Industry-appropriate levels

Escalation Triggers

  • High opt-out rates: Contact Compliance team via WhatsApp Group
  • Delivery issues: Contact technical support
  • Complaint issues: Immediate pause and compliance review

Analysis Access

Ready to optimize your campaigns? Continue to Best Practices to learn proven strategies for consistent success.